FOR IMMEDIATE RELEASE — August, 2010

WHAT CUISINART IS BRINGING TO THE TABLE
Cuisinart Elite Collection™ 14-Cup Die Cast Metal Food Processor

Food for Thought:
Taking the Art of Food Preparation to the Next Level
Cuisinart is writing a new chapter in the history of its iconic food processor with the debut of the new Elite Collection™. At the heart of the new line is Cuisinart's 14-Cup Die Cast Metal Food Processor (model no. FP-14DCC), with three nested work bowls that allow home cooks to prepare several recipes at once, while eliminating the need to clean bowls in between tasks. The Elite Food Processor streamlines home cooking by making even quicker work of food preparation and cleanup without taking up any additional counter space.

Cuisinart's new unit features an exclusive BladeLock System that enables the blades to stay locked in place to prevent leaking from the bottom of the bowl when the food processor is in use, along with the blade staying in place when pouring out ingredients. The SealTight™ technology maximizes each bowl's processing capacity while eliminating drips and leaks. The new food processor also has an easy on/off locking system integrated into the lid, with push-button release for the ultimate in ease of use and safety. These industry-first features make Cuisinart's Elite Collection™ the most innovative, high-performance food processors on the market.

The Cuisinart Elite Food Processor comes with three different-sized nested work bowls for a convenient and adaptable processing experience: a 14-cup large bowl, an 11-cup medium bowl and a 4½-cup small bowl, all with pour spouts, and maximum liquid fill lines, along with measurement markings on the large bowl. The unit also features a totally new look with a tapered work bowl design and a rounded-square base that features a die-cast metal finish. The 14-cup food processor is available in a black finish as well.

What to Look for When Purchasing a Food Processor:

Performance:
The Cuisinart 14-Cup Die Cast Metal Food Processor is designed with a 1,000-watt peak power motor, making it the company's most powerful food processor to date. The motor was specially developed to deliver the exact amount of power for the task at hand, whether delicately mincing garlic or mixing heavy dough.

This new food processor also comes with a stainless steel adjustable slicing disc (1 - 6 mm) and a stainless steel reversible shredding disc (fine/medium), both of which can be used in conjunction with either the large or medium work bowls to expand the applications of the unit even further. In addition, the food processor comes with three blades: a small and a large stainless steel chopping/mixing blade and a dough blade. Both chopping blades feature the exclusive BladeLock System which, in addition to sealing the bottom of the work bowls, enables the blades to stay locked in place while pouring out ingredients.

Convenience:
Cuisinart's Elite Food Processor is packed with features that allow home cooks to tackle a full range of food prep tasks with greater convenience than ever. The unit's lid has an easy on/off locking system with push button release, and the nested bowls are designed with SealTight™ technology that maximizes each bowl's processing capacity, ensures safe handling and keeps all ingredients contained. To optimize the food preparation process, the work bowls should be used in order from smallest to largest; this allows consumers to use each bowl without having to clean them between tasks.

The Elite Food Processor can also be used to create an entire meal. Home cooks can prepare a pesto or vinaigrette in the small work bowl, a chicken stir fry in the medium bowl and the perfect pie crust in the large bowl. Or, consumers have the option to use just one of the three work bowls for a single food prep task. For added convenience, the work bowls also include a locking feature to prevent them from coming out of position when pouring, and the medium and small bowls have finger recesses for easy handling. All the work bowls are made of durable polycarbonate material. The Elite unit also has a Supreme® wide mouth feed tube and cover assembly that allows consumers to feed whole fruits or vegetables into the food processor quickly and easily.

Design:
The food processor's new, tapered design and rounded square base represent a fresh look for the iconic food processor. The Cuisinart Elite unit also has electronic touchpad controls (On, Off, Dough and Pulse) with blue LED lights that indicate when the unit is powered on. In addition, the food processor is designed with a retractable cord for easy countertop storage.

Other Features:
The 14-Cup Die Cast Metal Food Processor comes with an accessory storage case, stem adaptor, spatula and a how-to DVD. All removable parts are dishwasher safe. In addition to the 14-Cup food processor, Cuisinart's Elite Collection™ includes a 12-Cup unit that comes with a large 12-cup work bowl and a small 4-cup bowl. The 12-Cup food processor is also available in three different finishes: die cast metal, black or white.

Just the Facts:
Everyday Retail Price:
14-Cup Die Cast Metal Food Processor (model no. FP-14DCC) $399
14-Cup Food Processor in black (model no. FP-14BKC) $379
12-Cup Die Cast Metal Food Processor (model no. FP-12DCC) $339
12-Cup Food Processor in black or white (model no. FP-12C / BKC) $319
Availability: Immediately
Warranty: 14-Cup, Limited three-year, full 20-year motor 12-Cup, Limited three-year, full 10-year motor

About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca. Cuisinart is available at all national retailers and gourmet stores across Canada.