FOR IMMEDIATE RELEASE — August, 2009

WHAT CUISINART® IS BRINGING TO THE TABLE...
Cuisinart® Vertical Rotisserie

Toronto, ON — Consumers are becoming increasingly aware of the foods they consume, and more fastidious about ingredients, preparation and meal choices in the kitchen.

Cuisinart is unveiling a new addition to the home cook’s healthy eating arsenal with the Vertical Rotisserie (model no. CVR-1000C). The first product of its kind for the company, the vertical rotisserie drains unwanted fat into a drip tray and in turn, produces healthier, more delicious and succulent roasted food.

What to Look for When Purchasing a Rotisserie:

Convenience:
Unlike free-standing water filtration systems that use large and cumbersome containers of water and take up significant floor space, Cuisinart’s compact purification system sits directly on the counter. Consumers no longer have to buy heavy cases of bottled water or large water bottles at the store. The CleanWater™ Countertop Filtration unit quickly dispenses clean and refreshing water that is hot, chilled or room temperature. The 2-gallon unit has blue/red LED indicators that light up when the water is ready.

Performance and Capacity:
Rotisserie cooking is a style of roasting in which meat is skewered on a spit, allowing it to be cooked evenly while being basted by its own juices. The Cuisinart Vertical Rotisserie is equipped to roast up to eight pounds of food at one time, using five preset oven temperature settings: 325° F, 350° F, 400° F, 425° F and 450° F. The new rotisserie goes beyond traditional product functions with four accessories that make indoor roasting a multifaceted experience. The unit has an 8-piece skewer set for delicious kebabs, a roasting rack for beef tenderloin or leg of lamb, a poultry tower for chicken or Cornish hens, and a multipurpose basket for more delicate items like salmon, chicken wings and shrimp.

Convenience:
Cuisinart’s new rotisserie is designed with programmable touchpad controls, an LCD readout and a 3-hour countdown timer with auto shutoff to guarantee precise and thorough cooking, regardless of the food type. The removable chrome insert (which reflects heat for more even cooking) and all four rotisserie accessories are dishwasher safe.

Design:
The Cuisinart Vertical Rotisserie has a sleek and compact design with brushed stainless steel housing that complements any kitchen. In addition, the unit has an interior light that allows consumers to view food as it cooks, and a nonstick interior that prevents buildup within the rotisserie itself, making it easier to clean. It also has a wide base with nonslip feet to keep the rotisserie balanced and securely in place, and a vented top that automatically releases heat and steam.

About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca. Cuisinart is available at all national retailers and gourmet stores across Canada.