FOR IMMEDIATE RELEASE — August, 2008
Cuisinart Power Advantage Hand Mixers: A Multipurpose Food Prep Appliance
Toronto, ON — A hand mixer is an invaluable culinary tool in the kitchen for heavy-duty food prep tasks like mixing stiff cookie dough or aerating meringue. Today’s consumers are focused on convenience as well as performance, with multiple speeds and ease of use among their top priorities.
The new Cuisinart® Power Advantage™ 7-Speed Hand Mixers, available in white (model no. HM-70C) and black (model no. HM-70BKC), and the 5-Speed Hand Mixer, in white (model no. HM-50C), deliver high performance and functionality. The hand mixers boast 220 watts of power and an automatic feedback feature that provides an extra burst of power during strenuous mixing tasks. The Cuisinart® Power Advantage™ Hand Mixers feature chrome accents to enhance any kitchen décor.
What to Look for When Purchasing a Hand Mixer:
Design:
As a staple in the kitchen, hand mixers are used for a variety of culinary tasks, from mixing and whipping to beating and blending. The mixers in Cuisinart’s new collection feature elongated shaped beaters, rather than the classic bulbous shape with a centre post. The extra-long beaters also provide the added benefit of self-cleaning. In addition, Cuisinart’s 7-speed hand mixers come with a professional chef’s whisk for superior whipping and aerating.
Speed Control:
The Cuisinart® Power Advantage™ Hand Mixers feature an easy-to-use speed control, which allows for a smooth transition when changing speeds. The 7-speed hand mixer is designed with a SmoothStart® feature, that slowly accelerates the beaters to the desired mixing speed, so there is no splattering of ingredients. The SmoothStart® feature offers home cooks three low speed settings for mixing dry ingredients. Cuisinart’s 7-speed mixer also has a one-step power switch with a 7-speed LED display on the handle for easy viewing at all times.
Comfort:
The Cuisinart® Power Advantage™ Hand Mixers are designed to give consumers maximum possible power and balance when using the kitchen appliance. A stress-free grip provides extra comfort and control, even during extended mixing. In addition, the Cuisinart hand mixers have an exclusive swivel cord that makes it easy to maneuver the product, whether the user is right- or left-handed.
Convenience:
Cuisinart’s Power Advantage™ Hand Mixers have a smooth, sealed base, which is easy to wipe clean. They also feature a beater ejection button for convenient removal when cleaning. A spatula is included with the hand mixers as well.
| Just the Facts | |
| Everyday Retail Price: | $59.99, 7-Speed Hand Mixer – white (model no. HM-70C) |
| $59.99, 7-Speed Hand Mixer – black (model no. HM-70BKC) | |
| $49.99, 5-Speed Hand Mixer – white (model no. HM-50C) | |
| Availability: | HM-70C and HM-50C – Immediately |
| HM-70BKC – September 2008 | |
| Warranty: | Limited three-year |
About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca. Cuisinart is available at all national retailers and gourmet stores across Canada.