FOR IMMEDIATE RELEASE — August, 2007

CUISINART INTRODUCES
INDUCTION SAFE COOKWARE MultiClad Pro™ Stainless

CUISINART INTRODUCES INDUCTION SAFE COOKWARE MultiClad Pro™ Stainless

Toronto, ON — This Fall, Cuisinart will introduce the Induction ready MultiClad Pro™ Stainless Cookware series, comprising a 12-piece set and four open stock pieces including an 8-Quart Stockpot, 2-Quart Sauce Pan and supported by 10 and 12-inch skillets.

How does Induction Cooking work?
Instead of heating up burners on the stove the stove cooktop induces heat directly into the pot by generating a magnetic field. The pot becomes the element that cooks the food while the surface stays cooler than conventional cooktops.

Benefits of Induction Cooking

Control and Speed: Induction cooktops provide rapid heat, and heat consistency. Water in a pot begins to boil quickly and then transitions to a precise simmer. As well, due to the magnetic nature of this type of cooktop energy output is automatically adjusted to the size of the pan.

Energy Efficiency: Since energy is supplied directly to the cooking pot, 90% of the energy produced is used to cook. Gas and Electric cooktops by comparison can lose 55% (gas burner) and 65% (Electric burner) of the heat as it escapes up the side of the cookware.

Safety: There are no open flames and the “element” itself reaches only a moderate temperature. Heat is only generated when cookware is actually present, if a pan is removed the heat will no longer be produced. Since the surface does not heat up, overflows and spills will not stick.

Benefits of Cuisinart's MultiClad Pro Stainless

Superior Heat: Cuisinart's MultiClad Pro Stainless Cookware's three-layer design, including a pure Aluminim core for even distribution, provides optimal heat conduction for professional results.

Perfect Balance: Riveted stainless handles are designed to ensure perfect balance and control. A Helper Handle on larger pieces provides extra support.

Easy to Clean: Stick-resistant stainless steel cleans easily to brilliant finish.

About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca. Cuisinart is available at all national retailers and gourmet stores across Canada.