FOR IMMEDIATE RELEASE — July, 2006
FINALLY A SLOW COOKER THAT WILL FIT PERFECTLY ON YOUR COUNTER
Toronto, ON — The elegant Cuisinart 4 Qt Slow Cooker combines the excellence of traditional cooking with the latest technology for quick, effortless and delicious meals. This versatile every-day size slow cooker keeps food at the perfect serving temperature and conveniently doubles as a serving dish. Like its larger counterpart the Cuisinart 6 Qt Slow Cooker, the 4 Qt version has a 0-8 Hour Timer, Auto Warm setting, a convenient retractable cord, and a beautiful stainless steel housing. Finally a slow cooker that is beautiful and the right size for leaving on the counter!
When the slow cooker came out in the 70s every new couple received at least one in an attractive hue of gold or green as a wedding gift. In the 1980s a new appliance promised quicker and easier cooking than the Slow Cooker. Slow Cookers declined in popularity as consumers jumped on board with the new trend of “Microwave Cooking”. Now, 30 years later the slow cooker is making a comeback bigger than the second coming of the Cabbage Pack Kids or the Red Sox over New York Yankees in 2004. A quick search on Google brings up over 5 million hits for the words “Slow Cooker Recipes” and Amazon.ca has over 100 books listed with the words “Slow Cooker” in the title!
What is so great about a slow cooker? The most obvious answer is that it makes preparation and cleanup easy and quick. However, true slow cooker connoisseurs are quick to point out a few key benefits to slow cooking:
- You don’t need to watch the pot, or stay in the kitchen for that matter!
- It is an energy saver and it won’t heat up your kitchen in the summer.
- Cooking times are flexible, if you are late getting home, no need to fret, dinner won’t be ruined.
- Anyone can use a slow cooker, you only need to be able to assemble a few ingredients and plug it in!
- Inexpensive cuts of meat become very tender from the longer cooking times
- Food won’t dry out because the steam rises to the lid, where it condenses and drips back into the food. Plus, you don’t lose nutrients and flavour because it has nowhere to go but right back into the food!
Such a wonderfully practical appliance should have its place on the countertop! Cuisinart’s new smaller, yet still stunning, 4 Qt Slow Cooker is the perfect size and a great partner to Cuisinart’s other popular brushed stainless appliances. Customers will be hiding their old slow cookers in their basements, and moving Cuisinart’s 4 Qt Slow Cooker to a place on their counter. The stainless steel housing make it a perfect fit in any kitchen on the counter, and the retractable cord makes it easy to store or take to the table to serve!
As always, Cuisinart backs their products with a fantastic 3-year limited warranty.
Cuisinart products are available at National Department stores and Gourmet shops across Canada.
Availability: October 2006
Retail: $79.99
Website: www.cuisinart.ca
Toll-Free: 1-800-472-7606
About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.