FOR IMMEDIATE RELEASE — October, 2006

CUISINART LAUNCHES A NEW COLLECTION OF LUXURIOUS
APPLIANCES FOR THE MODERN KITCHEN!

Toronto, ON — Cuisinart, known for its beautiful Stainless Steel appliances is introducing a new series for consumers this fall. Its new premium Black Chrome Collection will add zoom and pizzazz to any kitchen décor.

Cuisinart will introduce five small appliances in the new Black Chrome Collection, including SmartPower 600-Watt Blender (CBT-500BCHC), the classic Brew Central (DCC-1200BCHC), the large 14-Cup Food Processor (DFP-14BCHNC), and its smaller cousin the Mini-Prep Chopper (DLC-1BCHC), and what kitchen is complete without a Metal Classic 4-slice Toaster (CPT-180BCHC)?

“ We have chosen our best selling models and given them a premium finish, to launch this elegant new collection,” says Beverley Melnick, Director of Marketing at Cuisinart. “Consumers can choose one to add an element of luxury to their kitchen décor or include the entire premium series for a unique and beautiful look!”

This is Cuisinart’s second foray into creating a series beyond the Classic Brushed Stainless, White, and Black appliances. In 2004, Cuisinart launched a red line that has turned heads in many contemporary kitchens across the country. “ We find that consumers prefer the traditional Stainless, White, and Black, however, the Black will add variety to their kitchen without dating their décor” continued Melnick. This becomes more important today, as many new homes are open concept — the kitchen flowing into living and family rooms — creating a Great room. Utilizing classic colours like the new Black Chrome will not only give your space a uniform look and feel, but will also create a décor that will leave a lasting impression.

As always, Cuisinart backs their products with a fantastic 3-year limited warranty.

Availability: October 2006
Retail:
Smart Power 600-Watt Blender (CBT-500BCHC) $129.99
Brew Central (DCC-1200BCHC) $99.99
14-Cup Food Processor (DFP-14BCHNC) $299.99
Mini-Prep Chopper (DLC-1BCHC) $44.99
Metal Classic 4-Slice Toaster (CPT-180BCHC) $99.99
Website: www.cuisinart.ca
Toll-Free: 1-800-472-7606


About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.