FOR IMMEDIATE RELEASE — November 2005

CUISINART INTRODUCES A TRADITIONAL DESIGN ELECTRIC KETTLE
WITH A MODERN CORDLESS BASE!

Toronto, ON — Cuisinart, a leading producer of culinary appliances and professional quality cookware, will introduce a new electric kettle to their kettle assortment in February 2006. The new Cuisinart Traditional Cordless Electric Kettle is the first ever Cuisinart kettle that has the look of a vintage tea kettle but the luxury of a cordless electric design.

The polished stainless steel exterior and the timeless vintage-look, makes this kettle the perfect addition to your kitchen, whether boiling water for instant oatmeal or serving tea and cookies for friends and family.

The kettle is completely cordless. It can lift off the base for serving and come right to the table with you. The kettle bottom is stay-cool, making it safe for any surface. And with the heating element concealed in the power base, the product is incredibly safe since it ensures that water will not come in contact with any power.

This new kettle has 1500 watts of power, allowing 1-3/4 quarts of water to come to a boil in just minutes. To operate, simply fill the kettle with water, set it on the base and flick the switch to the ‘on’ position. Once the water has boiled, the kettle will automatically turn itself off.

The ergonomically designed handle is comfortable to use and it locks into a centre upright position for easy pouring, but can fold down on either side, making it easy to fill. And with the anti-splatter spout, the kettle ensures smooth, drip free pouring for the perfect cup of tea... everytime.

Like other Cuisinart kettles, the Traditional Cordless Electric Kettle is backed with a 3-year warranty.

Availability: February 2006

Approx retail: $99.99
Website: www.cuisinart.ca
Toll-Free: 1-800-472-7606


About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.