FOR IMMEDIATE RELEASE — November 2005

CUISINART INTRODUCES THE PREMIUM 2 IN 1 BLENDER

Toronto, ON — Cuisinart, a leading producer of culinary appliances and professional quality cookware, will introduce a new countertop blender to their product assortment in 2006. The new Cuisinart Premier 2 in 1 Blender is the first ever Cuisinart blender to have 1500 watts of power!

The brushed chrome housing features elegant stainless steel accents and an embossed logo, giving it the true look and feel of a Cuisinart product. The smart design looks good on its own or with other Cuisinart countertop appliances.

This 2 in 1 Blender is perfect for parties, with a tap on the front to dispense, and a 56-ounce blending jar that holds enough for a crowd. Or remove the tap and use the dispenser plug and pour as you would a standard blender... from the top.

The powerful motor offers superior speed, excellent blending performance and even makes crushing ice look simple! The powerful 1500 watts can mix up the ultimate smoothie, a pitcher of exotic frozen drinks, or even pureed soups!

This simple to operate blender has On, Off, Pulse, High and Low push buttons and indicator lights to show if you have power to the unit and at which speed you are blending. Want to add a last minute addition to the blender jar? No problem! There is a 2 ounce measured pour lid on the top of the blender which can easily be removed to add in a little something extra to your frozen drink or soup.

Clean-up is easy and simple too! The blender jar, cover, blending stick, plug and dispenser tap are all dishwasher safe!

Like other Cuisinart appliances, the Cuisinart Premium 2 in 1 Blender is backed with a 3-year warranty.

Availability: early 2006

Approx retail: $99.99 - $109.99
Website: www.cuisinart.ca
Toll-Free: 1-800-472-7606


About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.