FOR IMMEDIATE RELEASE — December 2005

CUISINART INTRODUCES A FLOOR DISPLAY WITH NEW KITCHEN UTENSTILS & GADGETS

Toronto, ON — Cuisinart, a leading producer of culinary appliances and professional quality cookware, introduced a full line of kitchen utensils and gadgets into the marketplace this Fall. And to help market these tools, a retail floor display program was developed.

This retail floor display houses all 27 of the new Cuisinart utensils & gadgets. Taking up a minimal amount of floor space, this chrome and black display is definitely eye catching and will help increase unit sales for retailers. With a sturdy bottom and carousel peg-board top, this display is part of the launch of the Cuisinart utensils and gadgets. With a minimal order of gadgets, retailers are given the display at no charge.

With a total of 27 different items, this new line will offer a tool or gadgets for almost every kitchen task, from slicing eggs, to opening wine bottles, to scooping ice cream and serving soup. All of these items will feature a 5-year warranty, which is among the best in the industry.

The line includes 9 different kitchen tools, including 7 nylon tools and 2 silicone head spatulas. The nylon tools include the kitchen essentials, such as a turner, solid spoon, slotted spoon, ladle, spaghetti fork, skimmer and meat fork, and are made from high quality, durable nylon. These stain resistant tools are also heat resistant to 450°F!

The kitchen gadget line will include 18 different items, each with its own purpose and designed with a similar look, forming the perfect category. This line includes item such as a utility whisk, vegetable peeler, pizza cutter, angled baster, utility grater, garlic press, ice cream scoop, hand can opener, corkscrew, pastry brush and so much more!

With a black and chrome design, these items are sure to match any kitchen décor. Most items also feature an ABS handle which is formed with a thumb grip, making serving simple and easy, and also the option of hanging with a hole at the end of the handle.

Availability: December 2005

Website: www.cuisinart.ca
Toll-Free: 1-800-472-7606


About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.