FOR IMMEDIATE RELEASE — January 2005

CUISINART LAUNCHES WAFFLE IRONS IN A SLEEK NEW DESIGN

Toronto, ON — Cuisinart, a leading producer of high-end culinary appliances and professional quality cookware, has redesigned their already popular waffle irons. In the fall of 2004, Cuisinart launched three new waffle irons to expand on the existing waffle category. Those new waffle irons included the 6-SliceTraditional Waffle Iron, Round Traditional Waffle Iron and the Waffle Dipper. In April 2005, Cuisinart will introduce a redesign of their existing 4-slice Belgian Waffle Iron. This new 4-slice Belgian will have the same design as the waffle irons introduced last fall.

“The new look is designed after an old style”, says Carla Larson, Marketing/Sales Assistant for Cuisinart Canada. “The flared edges represent a style that was popular in the 50s and 60s, but with the sleek look of brushed stainless steel, it gives it a new modern twist.”

With 1500 watts of power and six different browning settings, this waffle iron will evenly brown your waffle to your preferred crispness. When the waffles are ready, the iron will sound an audible tone. The non-stick baking plates make removing the cooked waffles simple and the clean up even simpler. With the cord wrap and up-right storage feature, this waffle iron can easily fit into even the smallest kitchen.

The beautiful brushed stainless steel exterior with the cast metal lid handle, cool-touch side handles and embossed Cuisinart logo will make this waffle iron an instant favourite.

Availability: April 2005

About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.