FOR IMMEDIATE RELEASE — February 2003

Cuisinart and Legendary French Chef Bocuse Work Together to Promote Culinary Arts Around the World

Toronto, ON — The old adage says, no man is an island. Cuisinart believes this to be true of a corporation as well.

Partnerships help a company grow, flourish, and reach audiences they may not otherwise have the ability to communicate with. It was this philosophy that attracted Cuisinart to the renowned French chef, Paul Bocuse.

Paul Bocuse began his legendary career at the early age of 10, and has become known as the “Pope” of nouvelle cuisine.

Cuisinart, an innovator and leading manufacturer in food preparation appliances, approached Chef Bocuse in 2001 to speak on behalf of Cuisinart and Waring products throughout North America, as well as assist in the launch of Cuisinart in Europe.

Today, Chef Bocuse appears on behalf of Cuisinart and Waring at trade shows and special events and advises the company on food service product development. His picture appears on various product packaging throughout the world.

“We are proud and honoured to be partnering with Chef Bocuse,” says Beverley Melnick, Director of Marketing for Cuisinart Canada. “He is a legend in culinary circles around the world and brings a level of prestige to our product lines that no other chef can.”

About Cuisinart Canada
A leader in culinary appliances, professional quality cookware, and kitchen accessories, Cuisinart is best known for introducing the food processor to Canada in 1975. In an effort to help customers Savour the Good Life, the company manufactures a full range of products including cookware, cutlery, blenders, hand mixers, coffeemakers, grills, rice cookers, toaster ovens as well as food processors electric kettles and scales. For more information on Cuisinart products visit www.cuisinart.ca.